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Privacy Policy


This Privacy Policy covers your use of the Website, including how REAL Trends treats personal information.  REAL Trends collects and stores personal identifying information about Website users (“Personal Information”) only when a user provides Personal Information on a voluntary basis such as by becoming a REAL Trends member or REAL Trends subscriber, or when you register an Account.

REAL Trends will not sell, rent or lease your Personal Information to third parties without your explicit consent, except as specified in this Privacy Policy.

REAL Trends also collects, stores and analyzes log files, including IP addresses and Website usage data, from its servers.  For example, REAL Trends collects information on what Content users view. REAL Trends collects information to assist REAL Trends in the maintenance, administration and improvement of the Website. REAL Trends may share information with technology and business partners or may use information for research purposes, but REAL Trends will refer only to aggregate data, not specific user identifying information. In addition, REAL Trends may combine your information with information that REAL Trends collects from other companies to enhance and personalize the Website, Content and Website advertising.

REAL Trends uses “cookie” technology that allows its servers to deposit codes on a user’s computer. A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website’s computers and stored on your computer’s hard drive.  You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set.  If you reject all cookies, you may not be able to take full advantage of the Website.  REAL Trends uses its own cookies for a number of purposes, including to: access your information when you “sign in”; keep track of preferences you specify while you are using the Website; display the most appropriate advertising banners, based on your interests and activity on the Website; estimate and report REAL Trends’ total audience size and traffic; and conduct research to improve the Website and Content.  This information also is used for research purposes in the course of providing and enhancing the Website’s features and functions.  REAL Trends’ cookies do not collect Personal Information and REAL Trends does not combine information collected through cookies with other Personal Information to tell us who you are or what your User Name or email address is.

The use of cookies by our third parties that you may locate or reach through the Website is not covered by this Privacy Policy.  REAL Trends does not have access or control over these cookies.

REAL Trends also employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that helps REAL Trends better manage the Website by informing us what Content is effective or popular.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence.  REAL Trends does not tie the information gathered by clear gifs to your Personal Information.


REAL Trends implements physical, electronic and managerial procedures to safeguard and secure the Personal Information it collects. You need to work to protect against unauthorized access to your computer by signing off once you have finished using a shared computer.  REAL Trends follows generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once REAL Trends receives it.  No method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while REAL Trends strives to use commercially acceptable means to protect your Personal Information, REAL Trends cannot guarantee its absolute security.  Under no circumstances will REAL Trends be responsible or liable for any loss or damages, pecuniary or otherwise, caused by a third party’s unauthorized access to or use of your Personal Information.


REAL Trends does not knowingly collect or use Personal Information from children under 18. We are not responsible for the data collection and use practices of third-party websites to which to which this Website may link. For more information about the Children’s Online Privacy Protection Act (COPPA), visit www.ftc.gov.


You may choose not to provide REAL Trends with any Personal Information.  If you do not provide Personal Information, you may not be able to take full advantage of the Website.  If you do not wish to receive information or promotional materials from REAL Trends or from our partners or affiliates, you may unsubscribe from our mailing list on any one of the promotions or other materials we send to you.


REAL Trends may disclose Personal Information to parties in compliance with REAL Trends’ Privacy Policy, as REAL Trends, in REAL Trends’ sole discretion, believes necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity.  In such events, REAL Trends may disclose a user’s name, street address, city, state, zip code, country, phone number, email address, and company name.

It may be necessary for REAL Trends to share Personal Information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of REAL Trends’ Terms of Use, as specified in this Privacy Policy, or as otherwise required by law.  In some cases, REAL Trends may choose to buy or sell assets.  In these types of transactions, customer information is typically one of the business assets that is transferred.  REAL Trends will transfer your Personal Information if REAL Trends is acquired by or merged with another company or its assets are acquired.  In this event, REAL Trends will notify you by email or by putting a prominent notice on the Website before your Personal Information is transferred and becomes subject to a different privacy policy.

REAL Trends employs other companies and people to perform tasks on our behalf and needs to share your information with them to improve and enhance the Website and Content.  Examples include without limitation, analyzing data, providing marketing assistance, and providing customer service.  Our advertising partners may collect information about your visits to the REAL Trends Website, such as the date, duration and number of visits, but will not use any Personal Information, such as your name, address, email address or phone number.

Without limiting the above, in an effort to respect your privacy and REAL Trends’ ability to keep the community and its Website free from bad actors, REAL Trends will not otherwise disclose your Personal Information to law enforcement, other government officials or other third parties without a subpoena, court order, legal process or substantially similar legal procedure, except when REAL Trends believes in good faith that the disclosure of information is necessary to protect REAL Trends’ rights, prevent imminent physical harm or financial loss, or to report suspected illegal activity.


Except as otherwise stated, this Privacy Policy addresses only the use and disclosure of information REAL Trends collects from and in connection with this Website.  If you disclose your information to others, different rules may apply to their use or disclosure of the information you disclose to them.  REAL Trends does not control the privacy policies of third parties and you are subject to the privacy policies of those third parties where applicable.  REAL Trends is not responsible for the privacy or security practices of other websites on the Internet, even those linked to or from this Website. REAL Trends strongly encourages you to ask questions before you disclose your Personal Information to others.